Marketing is regarded both as an art as well as science. It consists of certain principles which may not be exact like pure sciences. These principles and rules are put to use in the best possible manner to get the best results. It can be concluded that marketing has the properties of science and attributes of art.

A little more complex these days for certain, with a plethora of marketing channels to use, the choices can be bewildering and not all of them will be relevant to every organisation.

There are a good number of rules to follow in marketing, which should lead to fulfilling your objectives, whether that is gaining a higher number of new customers than the norm or just keeping your brand in your customers' minds. We know all the rules and how they need applying depending on your circumstances.

As consultants do not sell marketing services, merely advise regarding strategy and how to understand the four P's then expanding to the seven P's, this should be a first port of call rather than heading straight for the "Go" button and getting it wrong, which will ultimately result in lost time and revenue.

Is your current marketing working for you? Do you have the correct mix? If you're not sure, we can help.